Case Studies by Chapter

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Chapter 1: A brief history of consumer products

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Chapter 2: Where do great ideas come from?

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Chapter 3: educating the new entrepreneur

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Chapter 4: Tapping established expertise Sources

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Chapter 5: market research

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Chapter 6: design and documentation

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Chapter 9: industry Access and exposure

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Chapter 14: retail distribution

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Chapter 15: direct to consumer (DTC)

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Chapter 17: e-commerce and Payments

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Chapter 18: customer experience

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Chapter 19: financial management

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Chapter 20: inventory management

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