The Grommet’s mission is to level the playing field to help the best products win — and help innovative small businesses to succeed.
From 2008-2020 Co-founder and CEO Jules Pieri and Co-founder and Chief Discovery Officer Joanne Domeniconi launched more than 3,000 products in sixteen categories, many of which have become household names, including Alex + Ani, Bombas Socks, FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, LovePop, Mrs. Meyer’s Clean Day, OtterBox, PopSockets, SimpliSafe, SodaStream, S’well, and many others.
The Grommet has also launched hits like bittersweet, Bondic, Butterie, FitKicks, i Genietti, Keysmart, Lake Art, The Negg, Peeps, PocketMonkey, Rogue Industries, Ooni, and many more.
The business was bought and subsequently sold by Ace Hardware and has new leadership and business practices.
The Grommet’s free ebook from 2015 provides lessons and inspirations with interviews with 100 Makers, inventors, and entrepreneurs who launched products on The Grommet.